LAURIE NAUGHTON
LAURIE NAUGHTON
contact: 914-602-1799 laurienaughton@gmail.com
Mover. Shaker. Creator.
Laurie has worked in the advertising industry for the past 25 years with a focus on audio production for television and radio commercials, corporate and industrial videos, podcasts, and non-broadcast projects. Her creative experience also includes copy writing and editing , social media creation and coordination, and web design. She is proficient in marketing automation platforms (Mailchimp), the Google suite of products, Canva, iMovie, and Givesmart and she has worked on event planning and video production. She has a passion for photography and considers herself a motivated problem solver and a lifelong learner.
Social Media
Created and curated all content for the Crusader Parents' Association and Stepinac Soccer social media accounts. All graphics were thoughtfully designed maintaining brand identity and captions were written to engage and capture the attention of readers. Researched hashtags were used with appropriate tagging of accounts to reach a wide range of users.
Dear Stepinac Families, YOU DID IT!! Your Crusader made it out the door (some with perfectly pressed pants and meticulously combed hair, some with bed-head and mis-matched socks)! The adventure has begun and it's going to be great!
@stepinacsoccer
It's GAME DAY. The @StepinacHS Crusaders make the trip to @AviatorSports in Brooklyn for the 1st round of the @CHSAA_NYC AA Division playoffs and face the @XaverianHS
Clippers. TODAY at 6:45pm -- WE RISE! #wearecrusaders
@stepinacsoccer
It's GAME DAY and the @StepinacHS
Crusaders are headed south to face the @IonaPrepSports Gaels for their second match-up of the season today at 4pm. There's a tie to settle -- you ready? Catch it LIVE on @locallivenet
Audio production
Working with advertising executives, sound engineers, and creatives around the globe, Laurie has amassed a portfolio of recordings and audio projects that range in the tens of thousands. Below is a small sampling of the exciting work to which she has contributed.
QVC: International Women's Day
Cloud Cuckoo Land by Anthony Doer
The Arctic: Imax Trailer
Adventures by Disney: China
Embraer
Podcast
Social Media
Laurie has created and curated social media content for private schools in the New York metropolitan area and for the University of San Diego Men's Lacrosse Program. All graphics were thoughtfully designed to maintain brand identity, and captions were written to engage and capture the attention of readers. Researched hashtags were used with appropriate tagging of accounts to reach a wide range of users.
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The Flores Family, surrounded by loved ones and friends, walked over the Hudson River yesterday in memory of Xavier and in honor of his selfless and generous giving to Archbishop Stepinac High School. Remember to submit YOUR photos from the Xavier E. Flores Memorial Run to ladycrusaders@stepinac.org.
@stepinacsoccer
It's GAME DAY. The @StepinacHS Crusaders make the trip to @AviatorSports in Brooklyn for the 1st round of the @CHSAA_NYC AA Division playoffs to face the @XaverianHS Clippers.
TODAY at 6:45pm -- WE RISE!
@stepinacsoccer
It's GAME DAY and the @StepinacHS
Crusaders are headed south to face the @IonaPrepSports Gaels for their second match-up of the season today at 4pm. There's a tie to settle -- you ready? Catch it LIVE on @locallivenet
Look who was on @goodmorningamerica today! Our @friends4frontlinesny crew who are supporting local businesses and frontline healthcare workers! Well done Crusaders! #crusadersleadtheway
(Caught live by our roving reporter, @nataliet718)
#gma #goodmorningamerica #stepinachs #stepinacfootball
On this gray day, we decided to make our Flashback Friday an ode to the power of a smile! So we found just a few photos of the happy people (with the most gorgeous smiles) that we call our Stepinac Family! Have a safe and wonderful weekend and.....SMILE!
Some soccer fans are counting down to #Euro2021. We’ve got our minds on the 2021 Stepinac Soccer season.
Event Planning and video production
Laurie is proud to have been an integral team member on multiple benefit and fundraising committees at Stepinac. She designed logos and created benefit collateral to support the mission of the school. She is most proud of her involvement in the planning and implementation of the 2021 virtual benefit, having conceptualized and produced the evening's 45 minute video. The production process included script writing, coordinating talent, filming all segments, and editing the live-streamed event.
Xavier E. Flores Memorial Run Promotional Video
Stepinac Soccer 2021 Season Promotional Video
Come Together 2021: Targeted Initiative Spalsh Video
Intro Video for Come Together 2021: "Stepinac Strong"
Come Together 2021: Makeover Segment
Web design
Utilizing her proficiency in Wix, Laurie created websites to unite communities, showcase the work and talent of small businesses, and sell products and services. She created the first online merchandise store at Stepinac allowing families, alumni, and friends the opportunity to purchase spirit wear anytime, anywhere.
(Click each thumbnail below to view the website.)
marketing automation platforms
Utilizing Mailchimp and other email marketing platforms to send newsletters and automated emails, Laurie helped to connect and engage the Stepinac community. This communication has allowed the Parent Association to build meaningful and long-lasting relationships with parents, families and alumni.
(Click each thumbnail below to see the campaign.)
PHOTOGRAPHY
Laurie has combined her passion for sports, travel and capturing human moments, with her love of photography. Her photographs have been used on websites, by colleges and universities for committed athletes' announcements, on social media, and in mixed-media art.
